![]() This is where the campaign model comes into its own. However, as the screen printing process is more intensive, it’s usually more expensive, and this is why screen printing is rarely used when printing individual items via print-on-demand. Screen printing is the original printing method for clothing and it has remained the method of choice for a reason: results are often more tactile, durable and striking. ![]() While there’s nothing wrong with DTG printing, we strive to use screen printing wherever possible. The quality of screen printing made accessibleĪs above, traditional print-on-demand models generally require you to use direct to garment (DTG) printing in order to keep costs down. The campaign model on the other hand allows you to benefit from scale – when printing and shipping all orders together, cost comes down, which means more profit per item sold gets passed on to you. While this has it’s own benefits, it is more costly, which means you need to sell more items, or make your items more expensive to increase profit. The traditional print-on-demand model means you print and ship every single time an item is sold. Put simply, it costs less to print more, which means you get more profit. Printing in bulk = lower costs + better profit margin Let’s take a closer look at the benefits of selling this way. At this point, all product orders are gathered, sent to print at our print house and then shipped to the customer, wherever they are around the world. Once the window closes, the campaign is complete. During this pre-set three week window the seller will collect as many sales (or pre-orders) as possible through their campaign. How does a standard campaign work? Take a seller that launches a new T-shirt design online with a campaign lasting three weeks, for example. Not just a marketing tool, these campaigns are one of the best ways to ensure that costs stay down, maximising your profits in the process. Limiting the time frame for gathering sales on a product gives you a number of useful tools and tricks that go a long way to helping you kill it with promotion and, ultimately, sales. Quick and powerful, the pre-order campaign model is undoubtedly one of the most effective and efficient ways to promote and sell custom T-shirts online.
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